I build thoughtful e-commerce experiences for beauty and lifestyle brands🌻

Watch me first ⬇️

Featured projects

Racine Hair — Haircare Product Discovery

Live

A haircare quiz that matches shoppers to a four-step routine — Cleanse, Condition, Treat, Style — with rule-based product picks and personalized explanations for each step.

Shopify Liquid TypeScript GA4 Deterministic scoring Vercel

Loom walkthrough — 8 min · Racine Hair demo

App · Dev store

Try the quiz

Password: racine2026

Strategy

Design rationale

Sorel Skin — AI Skincare Quiz

Live

A 4-question quiz that gives first-time shoppers a personalized routine recommendation — written specifically to their skin profile, not generated as a filter result.

React + Vite Anthropic API TypeScript Tailwind Vercel

Loom walkthrough — 3 min · Sorel Skin demo

App

Try the quiz

Strategy

Design rationale

Working with beauty and lifestyle brands ready to invest in their conversion experience🌻

Currently taking on select new clients.

Let's talk →